CV

Professional Summary

Account Supervisor with over nine years of advertising experience. Proven success in managing teams, and building out strategic advertising campaigns and implementing media strategies to increase brand awareness, generate leads, sales and foot traffic. Proficient in all traditional and digital media, as well as social media. Skilled, creative, and innovative.

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Skills

Project Management Storytelling Critical Thinking Problem Solving Creativity Leadership Persuasion Strategic Planning Public / Media Relations Communication
Social Media Data Metrics/Analytics Negotiation

Work Experience

September 2021 - Present

Account Supervisor, Vision Media

Oversee and manage four individuals on account team
Forecasting to generate $10M in new business for 2022 (+25% YoY)
Track client media budgets and areas of budget increases by client, by medium, and by account person to evaluate success and determine opportunities and risk
Supervise all training and onboarding for new account team members on quarterly basis
Designed and implemented client onboarding process with Director of Business Development
Enhance client experiences with new ideas, opportunities, and media trends to improve media strategies
Develop campaign briefs and present to client/internal teams on campaign, quarterly, or annual basis
Analyze campaign performance, identify optimization recommendations, and report on results monthly
Excellent project management skills with strong attention to detail, bias for action, and organization
Comfortable working with individuals across functional groups and levels of seniority. Ability to manage 18 clients across seven different verticals, and 3 external agencies efficiently and effectively
Strong ability to analyze campaign results and pivot or double down on winning strategies
Produce cost effective media strategies, driving agency client savings by 15%

January 2020 - September 2021

Account Strategy Manager, Vision Media

Received third promotion to Account Strategy Manager in December 2019
Established and maintained strong relationships with clients by operating as the main point of contact
Reduced B2B client’s average search CPC by $3, resulting in 110% increase in overall clicks (Q2-Q3’21)
Drove 2.4M+ impressions for a financial client’s FY21 digital and paid social campaign, resulting in 20k funded loan applications across multiple product lines.
Took a consultative approach to learning and understanding client’s business objectives and media needs
Exceeded CPG client’s purchase goals for Q4’20 of 10,000 units sold per week, improving our ROAS by 59%
Owned campaigns and workflows from briefing and strategy to execution with media team
Responsible for overseeing client budgets and billing to ensure advertising dollars are managed effectively. Increased client revenue in Q1’21 by 11% from Q1’20
Prepared and presented communication plans, including objectives, strategy, and rationale on quarterly, and annual basis
Maximized research and industry insights to improve media recommendations and increase client budget
Spearheaded high-profile advertising opportunity for B2B client with 100% SOV, delivering 44M impressions
Developed collaborative working relationship with creative and media teams, ensuring a comprehensive understanding of a brand’s communication objectives/strategies
Showcased client’s successes monthly communicating “wins” to the client and internal team
Built, launched, and scaled new client onboarding process in Q1’20 to ensure a smooth startup process by creating account team checklists and documents, saving 15 hours of management time quarterly
Secured 10+ new clients in first half of year for agency (Q1-Q2’20)

July 2019 - January 2020

Digital Media Buyer, Vision Media

Developed approach and execution of digital and social strategy for agency clients
Implemented new reporting dashboard for agency that resulted in 20 hours saved per week for digital team
Served as subject matter expert for all things programmatic and social, including emerging trends and practices
Owned, trafficked, and optimized 100+ campaigns across internal DSP, Facebook, Snap, LinkedIn, El Toro, Spotify, and Pinterest daily based on goals, KPIs and performance metrics
Evaluated performance metrics through reporting dashboards monthly
Confidence in leadership, teamwork and account management

June 2015 - July 2019

Media Planner/Buyer, Vision Media

Launched agency’s first paid social campaign to accelerate traffic and sales for client. Brought all paid social and digital in-house saving the company from a 7% decrease in revenue per client
Planned and executed local and national campaigns across traditional, non-traditional, and digital platforms
Collaborated with clients to determine campaign goals, flighting, budget, target audience, strategic mediums,
media negotiation and campaign execution
Negotiated and secured over $1.1M worth of added value and over delivery for all campaigns
Direct liaison between clients and media vendors

November 2013 - June 2015

Senior Advertising Analyst, Microsoft/Redmond Technology Partnters

Supervised and trained new Analysts in the evolving Bing advertisement quality standards
Promoted to a leadership position after eight months with the company
Collaborated with Microsoft Quality Assurance team to achieve the highest level of results
Performed appeal reviews for all advertisers serving on the Yahoo and Bing Network (YBN)
Made decisions based on editorial policy guidelines and communicated outcome to the advertisers
Processed trademark and copyright concerns for advertisers serving on the Bing and Yahoo network
Managed workflows using Microsoft CRM, internal apps and the Bing UI program
Optimized accounts to help protect advertiser’s brand and improve system's editorial efficiency
First point of contact related to ads and policies among team members and management

August 2013 - September 2014

Public Relations Assistant, Team Soapbox

Worked freelance to develop and promote a Seattle D.O.T. safety campaign
Led and proposed ideas for local non-profit and safety campaigns while managing social media
Involved in the hiring of volunteers and staff for local campaign events
Created strategic plans and coordinated the distribution of media related materials

Education

August 2018 - Present

Washington State University, Global Campus

Master of Arts, Strategic Communication

August 2009 - May 2019

Washington State University, Pullman, WA

Bachelor of Arts, Communications/Advertising

Interests

My drive and tenacity transfer over in my personal life. I recently checked off a major goal: visiting 30 countries before I hit 30. My trip to Thailand helped me reach that milestone, which included spending some quality time with elephants at a sanctuary, trying new foods, and exploring the country's most beautiful palaces.

When I'm not working or studying, I spend my free time rooting on my beloved WSU Cougs, testing new recipes in the kitchen, watching anything true crime-related, and plotting my next worldly adventure.